David spent ca. 400 hours on the book, start to finish. Of that, 20% of the time was spent researching, 5% outlining, and only one-third on the actual writing. The remainder was managing the illustrations, revising, participating in the author photo shoot, laying it out, managing production, and undertaking the initial marketing.
The hard costs for the initial print run of 10,000 copies totaled $50,923. For every $1.00 of hard costs, 77¢ went to printing, 6¢ went to illustrations, 5¢ went to design, etc.
New York, NY
Cover & Interior Design
Corzo Añejo + Domaine de Canton + Agave